# mbuzz vs HockeyStack (2026): Attribution Tool vs Enterprise Revenue Agents

mbuzz vs HockeyStack in 2026. mbuzz is a dedicated attribution tool ($29-299/mo); HockeyStack exited attribution in April 2026 to sell enterprise Revenue Agents. Here's what that means if you need attribution.

- Canonical: https://mbuzz.co/articles/mbuzz-vs-hockeystack
- Published: 2026-02-23
- Last updated: 2026-07-08
- Author: Holly Mehakovic, mbuzz (https://mbuzz.co)

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> **TL;DR:** As of April 2026 these are no longer the same category. <strong>mbuzz</strong> ($29-299/mo) is a dedicated attribution tool: 8 models side-by-side plus a custom rule editor, server-side tracking. <strong>HockeyStack</strong> exited attribution after a $50M raise and now sells enterprise Revenue Agents at custom pricing. If you need attribution, mbuzz is the live option; HockeyStack's ex-attribution customers are exactly who mbuzz is for.


## The Short Version

As of April 2026, mbuzz and HockeyStack are no longer in the same category. mbuzz is a dedicated attribution tool: 8 models side-by-side, a custom rule editor, server-side tracking, from a free tier to $299/mo. HockeyStack raised $50M and left attribution to sell enterprise Revenue Agents, an autonomous GTM platform priced custom. So this is not really "which attribution tool is better." If you need attribution, mbuzz is the one that still sells it, and HockeyStack's ex-attribution customers are precisely who mbuzz is built for.

## At a Glance

| Factor | mbuzz | HockeyStack |
|--------|-------|-------------|
| Category (2026) | Attribution specialist | Enterprise Revenue Agents / GTM platform |
| Attribution | Core product: 8 models + custom rules | Exited attribution in April 2026 |
| Starting price | Free / $29-299/mo | Custom enterprise |
| Tracking method | Server-side (SDKs) | Client-side (former attribution product) |
| Model inspection | Read, fork, edit in a SQL-like DSL | Not applicable, no longer attribution |
| Setup time | Days | Enterprise onboarding |
| LTV attribution | Yes | Not an attribution product |
| Data ownership | Full export | Platform-dependent |
| Best for | Teams that need attribution | Teams that want autonomous GTM agents |

## Why mbuzz is the attribution home for ex-HockeyStack teams

### A dedicated attribution product

HockeyStack left attribution in April 2026. mbuzz makes it the whole product. For bootstrapped B2B companies or teams priced out of enterprise contracts, mbuzz runs from a free tier to $299/mo.

| mbuzz Tier | Price | Records |
|------------|-------|---------|
| Free | $0 | 30K |
| Starter | $29/mo | 1M |
| Growth | $99/mo | 5M |
| Pro | $299/mo | 25M |

HockeyStack's Revenue Agents is custom enterprise pricing; its former attribution tier ran around $1,399-2,200/mo.

### Eight models you can inspect

mbuzz gives you 8 built-in models plus a rule editor to build custom logic. For B2B with 6-month sales cycles, comparing how credit shifts between first-touch, Markov Chain, and Shapley Value is the difference between trusting one view and understanding your attribution. This is exactly the visibility HockeyStack's single hidden model never gave you.

*[Chart omitted from the text version: Embeddable model comparison for articles]*


### Custom attribution rules

mbuzz lets you weight touchpoints by stage, channel, recency, or any combination that matches your B2B buying process, in a SQL-like Attribution DSL you can read and edit:

*[Chart omitted from the text version: Embeddable rule editor for articles]*


### Server-side accuracy

mbuzz tracks server-side via SDKs for 95%+ event capture regardless of browser privacy settings. Client-side trackers lose 30-40% of touchpoints to ad blockers and iOS privacy, and for B2B where every enterprise prospect counts, that gap distorts the whole picture.

*[Chart omitted from the text version: mbuzz product showcase — renders the canonical product mock (embed variant).
    See marketing_site_review_spec.md P0-1; one partial, every surface.]*


### You own your data

Full export on every plan via CSV and API. Switch tools, run parallel measurement, or pull into BigQuery without a contract negotiation. The data belongs to you.

## What HockeyStack is now

HockeyStack is a credible, well-funded enterprise platform. It is just a different one.

### Enterprise Revenue Agents

After a $50M raise (Bessemer, Y Combinator, Uncorrelated), HockeyStack sells autonomous Revenue Agents powered by a proprietary Blueprint ML model, assigned per account to work around the clock. If your team wants agent-driven GTM rather than attribution, this is real and it works.

### An enterprise GTM platform, not an attribution tool

HockeyStack now competes with Gong, Clari, and Salesforce Agentforce. It has strong brand awareness and 300+ customers. None of that makes it an attribution product anymore. If attribution is the job, it is no longer the tool for it.

### When HockeyStack fits

- You want autonomous Revenue Agents and enterprise GTM tooling
- You have enterprise budget for custom pricing
- Agent-first GTM matters more to you than a dedicated attribution layer

## The Pricing Reality

Here is what you would actually pay for attribution:

| Scenario | mbuzz | HockeyStack |
|----------|-------|-------------|
| Early-stage B2B | Free or $29/mo | Not sold, exited attribution |
| Growth-stage B2B | $99/mo | Not sold, exited attribution |
| Scaling B2B | $299/mo | Custom enterprise (Revenue Agents) |

HockeyStack no longer sells attribution as a product, so for that job the comparison is really mbuzz against other dedicated attribution tools like Dreamdata.

## Choose mbuzz If...

- You need attribution: 8 models plus custom rules to understand B2B credit
- Budget matters ($29-299/mo, free tier available)
- You want server-side tracking accuracy (95%+ event capture)
- You need custom attribution logic for your B2B buying process
- You bought HockeyStack for attribution and it no longer sells it
- Data ownership and export flexibility are priorities

## Consider HockeyStack If...

- You want autonomous Revenue Agents, not attribution
- You have enterprise budget for custom pricing
- Agent-driven GTM is your priority

## The Verdict

These are no longer competing attribution tools. **HockeyStack** left attribution in April 2026 to build enterprise Revenue Agents, a good fit for enterprise GTM teams who want autonomous agents. **mbuzz** is a dedicated attribution tool: 8 models, custom rules, server-side accuracy, from a free tier to $299/mo.

So the real question is what you need. If it is attribution, HockeyStack no longer sells it, and its ex-attribution customers are exactly who mbuzz is built for.

> **The attribution tool HockeyStack stopped being.** 8 models, custom rules, server-side tracking, full data export. Attribution as the product, starting free. [Try mbuzz Free](https://mbuzz.co/signup)


## Related Comparisons

- [HockeyStack Alternatives](/articles/hockeystack-alternatives) — 7 alternatives compared
- [Dreamdata Alternatives](/articles/dreamdata-alternatives) — More B2B options
- [mbuzz vs Dreamdata](/articles/mbuzz-vs-dreamdata) — Another B2B head-to-head
- [Multi-Touch Attribution Tools Compared](/articles/multi-touch-attribution-tools-compared) — Full market overview

## Key takeaways

- HockeyStack exited attribution in April 2026 to sell enterprise Revenue Agents; mbuzz still does attribution as its core product
- mbuzz runs 8 attribution models side-by-side plus a custom rule editor
- mbuzz is $29-299/mo (free tier available); HockeyStack's Revenue Agents is custom enterprise pricing
- mbuzz uses server-side tracking for 95%+ event capture; HockeyStack's former attribution used client-side
- Teams who bought HockeyStack for attribution now need a dedicated tool like mbuzz


## FAQ

**Is mbuzz or HockeyStack better for B2B attribution?**

For attribution specifically, mbuzz is the one that still does it. HockeyStack left the attribution category in April 2026 to sell enterprise Revenue Agents. mbuzz gives you 8 models, custom rules, and server-side tracking from $29-299/mo. If you want autonomous GTM agents instead of attribution, that is HockeyStack's new territory, not mbuzz's.

**Does HockeyStack still do attribution?**

No. On April 15, 2026 HockeyStack raised $50M and relaunched as 'Revenue Agents for the Enterprise,' powered by a Blueprint ML model, and dropped 'attribution' from its messaging. It is a well-funded GTM platform now, not an attribution product. mbuzz is a dedicated attribution tool.

**Can mbuzz replace HockeyStack for attribution?**

Yes, and this is now the common path. Teams who bought HockeyStack for attribution and don't need Revenue Agents move to mbuzz for 8 models plus custom rules, own their data via full export, and pay $29-299/mo instead of enterprise pricing.

**How fast is mbuzz to set up?**

mbuzz deploys in days with server-side SDKs for Ruby, Node, Python, PHP, Shopify, and server-side GTM. It requires developer involvement for the SDK integration, and in return you get 95%+ event capture that client-side trackers miss.