# Triple Whale Pricing Breakdown (2026): Tiers, Scaling, and Alternatives

Complete Triple Whale pricing guide for 2026. Triple Whale cut prices in early 2026: published tiers now run Free to $279/mo, with revenue-based scaling on annual contracts. What each plan includes, plus 5 alternatives.

- Canonical: https://mbuzz.co/articles/triple-whale-pricing
- Published: 2026-04-04
- Last updated: 2026-07-08
- Author: Holly Mehakovic, mbuzz (https://mbuzz.co)

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> **TL;DR:** Triple Whale cut its prices sharply in early 2026. There are three published paid plans: <strong>Growth</strong> $129/mo, <strong>Pro</strong> $199/mo, and <strong>Enterprise</strong> $279/mo, about 17% cheaper on annual billing with a 12-month contract. Enterprise used to start near $1,129/mo, so the top tier fell by roughly 75%. Pricing still scales with revenue and the exact cost at high GMV isn't published, but the base tiers are now low and price-competitive with flat-rate tools. There's also a free plan.


## How much does Triple Whale cost in 2026?

Triple Whale cut its prices sharply in early 2026. The three published paid tiers are now Growth $129/mo, Pro $199/mo, and Enterprise $279/mo, with a free plan below them. Pricing still scales with revenue on annual contracts, so a large brand can pay more than the published base, but the old $1,000+/mo Enterprise rates are gone.

### What are Triple Whale's plans?

| Plan | Published Price | What's Added |
|------|-----------------|-------------|
| **Free** | $0/mo | Basic dashboard, first/last-click attribution, limited lookback, Shopify integration |
| **Growth** | $129/mo | Triple Pixel tracking, multi-touch attribution, anomaly detection, Moby Chat AI |
| **Pro** | $199/mo | + Moby AI recommendations, RFM audiences, email/SMS and affiliate attribution, web analytics |
| **Enterprise** | $279/mo | + Creative and product analytics, Marketing Mix Modeling and GeoLift incrementality (Compass), AI Agent suite, dedicated support |

> **2026 pricing note:** Triple Whale cut published prices sharply in early 2026. Enterprise, which once started near $1,129/mo at higher GMV brackets, now lists at $279/mo. Annual billing is about 17% cheaper than monthly and needs a 12-month contract. Pricing still scales with revenue, so check triplewhale.com/pricing for the rate at your GMV.

### What do brands actually pay for Triple Whale?

Before 2026, Triple Whale priced by trailing 12-month GMV, and Enterprise ran $1,129/mo or more at higher brackets. That structure is gone from the public pricing. Today the published paid tiers are:

| Plan | Published Monthly Price |
|------|-------------------------|
| Growth | $129/mo |
| Pro | $199/mo |
| Enterprise | $279/mo |

Pricing still scales with revenue on annual contracts, and Triple Whale doesn't publish the exact rate a high-GMV brand pays. But the headline numbers are now a fraction of the old GMV brackets. Annual billing is about 17% cheaper than monthly.

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## Does Triple Whale still scale pricing with revenue?

Historically this was Triple Whale's biggest pricing catch. It priced by trailing 12-month GMV, so as your revenue grew, your attribution bill grew with it for the same features. At higher GMV brackets Enterprise ran $1,129/mo or more.

### What changed in 2026

In early 2026 Triple Whale cut published prices sharply. The top published tier, Enterprise, dropped to $279/mo. The steep GMV escalation that used to push large brands well past $1,000/mo is no longer on the public pricing page.

### What still holds

Pricing still scales with revenue on annual contracts, and Triple Whale doesn't publish the exact rate at high GMV. So a large brand may still pay more than the $279 base. But the gap between a small store and a large one is far narrower than it was, and the published tiers are now competitive with flat-rate tools.

Flat-tier tools charge the same regardless of revenue growth, which is still the cleaner model if you expect fast GMV growth and want a predictable line item.

---

## What does each Triple Whale plan include?

### What do you get on Triple Whale's free tier?

- Basic e-commerce dashboard
- Limited data lookback
- No Triple Pixel
- No AI recommendations
- Shopify integration

**Who it's for:** Pre-revenue or very early-stage Shopify stores evaluating whether they need analytics beyond Shopify's built-in reports.

### What does Triple Whale Growth include?

Everything in Free tier, plus:
- **Triple Pixel** — first-party tracking pixel for ad attribution
- **Anomaly detection** — alerts for unusual performance changes
- **Standard analytics** — channel-level attribution and basic reporting
- **Shopify integration** — deep order and customer data

**Who it's for:** Small Shopify brands starting to invest in paid advertising and needing basic attribution beyond platform-reported numbers.

### What does Triple Whale Pro include?

Everything in Growth, plus:
- **Moby AI** — AI-powered campaign recommendations ("scale this, cut that")
- **RFM audiences** — Recency, frequency, monetary segmentation
- **Influencer and affiliate tracking**
- **Email/SMS attribution**
- **Shipping and fulfillment tracking**
- **Web analytics**
- **Dedicated support**

**Who it's for:** Growing brands ($1-10M) with multi-channel marketing who need AI recommendations and full attribution across paid, email, and affiliates.

### What does Triple Whale Enterprise include?

Everything in Pro, plus:
- **Creative insights** — which ad creatives drive revenue
- **Product analytics** — product-level performance data
- **Marketing Mix Modeling and GeoLift incrementality** via Compass
- **AI Agent suite** with Moby agents
- **Dedicated enterprise CSM**

**Who it's for:** Larger brands ($10M+) who need creative-level analytics, MMM, and enterprise support. Enterprise now lists at $279/mo published, though revenue-based scaling on annual contracts can raise the actual rate.

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## What are Triple Whale's hidden costs?

### Is monthly billing more expensive than annual?

Displayed prices are for annual billing. Monthly billing costs approximately 17%+ more. If you want flexibility, you'll pay for it.

### Does Triple Whale work outside Shopify?

Triple Whale is built for Shopify. Non-Shopify e-commerce platforms get reduced functionality. If you're on WooCommerce, BigCommerce, Magento, or a custom platform, many features won't work or will work partially.

### How limited is the free tier?

The free tier is useful for evaluation but has limited data lookback and no Triple Pixel. You'll outgrow it quickly once you start running paid ads.

### Can one good quarter push you into a higher pricing bracket?

GMV is measured on trailing 12 months. A single strong quarter can push you into a higher pricing bracket. Once there, you stay at the higher price even if the next quarter is slower.

---

## What are the best Triple Whale alternatives without GMV scaling?

### How does Triple Whale's pricing compare to alternatives?

| Platform | Free Tier | Entry Paid | Pricing Model | Best For |
|----------|-----------|------------|---------------|----------|
| **Northbeam** | No | $999/mo | Pageviews | DTC ML attribution |
| **Cometly** | No | ~$500/mo | Ad spend | Ad optimization |
| **mbuzz** | Yes | $29/mo | Flat tiers | Model flexibility |
| **Hyros** | No | ~$199/mo | Revenue | High-ticket / info products |
| **GA4** | Yes (free) | N/A | Free | Basic analytics |

*Full disclosure: mbuzz is our product. We've included it as one option among several.*

### 1. Northbeam — ML Attribution for DTC ($999/mo)

Northbeam uses ML-powered fractional attribution that prevents overcounting. Pageview-based pricing (not GMV). Includes creative analytics on the Professional tier.

**Why consider over Triple Whale:** Flat pageview-based pricing rather than revenue-based scaling. ML prevents overcounting (sums to 100%). Creative analytics included. Strong fit for data-heavy DTC teams at $10M+.

**Why stick with Triple Whale:** Triple Whale is cheaper at lower GMV brackets. Better Shopify integration. Moby AI recommendations are more actionable for non-technical teams.

Read more: [Northbeam Pricing](/articles/northbeam-pricing)

### 2. Cometly — Ad Platform Optimization (~$500/mo)

Cometly focuses on ad platform optimization with CAPI enrichment and AI recommendations. Ad-spend-based pricing.

**Why consider over Triple Whale:** Stronger CAPI enrichment for Meta match rates. AI Ads Manager for campaign optimization. Covers non-Shopify platforms.

**Why stick with Triple Whale:** Triple Whale is more comprehensive (email/SMS, affiliate, product analytics). Better Shopify-native experience.

Read more: [Cometly Pricing](/articles/cometly-pricing)

### 3. mbuzz — Flat Pricing at $29-299/mo

mbuzz offers 8 attribution models with custom rules and server-side tracking. Flat tiers, so your price doesn't change as revenue grows. *Full disclosure: mbuzz is our product.*

| mbuzz Tier | Price | Records |
|------------|-------|---------|
| Free | $0 | 30K |
| Starter | $29/mo | 1M |
| Growth | $99/mo | 5M |
| Pro | $299/mo | 25M |

**Why consider over Triple Whale:** Flat pricing that doesn't scale with revenue. 8 attribution models you can compare side-by-side and edit in a SQL-like DSL, versus Triple Whale's 7 fixed presets. Server-side tracking captures 30-40% more than client-side pixels, and you own and export your data on every tier. Works on any platform, not just Shopify.

**Why stick with Triple Whale:** Triple Whale has deeper Shopify integration, creative insights, RFM audiences, AI recommendations (Moby, Claude-powered), and now MMM and incrementality via Compass. Better for Shopify-first brands who want an all-in-one platform.

### 4. Hyros — High-Ticket Attribution (~$199/mo)

Hyros specializes in high-ticket and info product attribution with call tracking and long cookie windows.

**Why consider over Triple Whale:** Better for high-ticket ($500+) products, info products, and coaching. Call tracking included. Revenue-based pricing.

**Why stick with Triple Whale:** Triple Whale is better for standard e-commerce with high SKU counts and lower AOV.

### 5. GA4 — Free

Google Analytics 4 is free and includes basic attribution. Not a Triple Whale replacement, but a starting point.

**Why consider over Triple Whale:** Free. Immediate setup. Useful for pre-revenue or bootstrapped stores.

**Why stick with Triple Whale:** GA4 has no e-commerce-specific attribution, no creative insights, no AI recommendations.

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## Is Triple Whale worth the price at your GMV level?

### Which attribution tool fits your GMV bracket?

| Annual GMV | Best Option |
|------------|-------------|
| Under $500K | GA4, Triple Whale free tier, mbuzz free tier |
| $500K-$2M | Triple Whale Growth, mbuzz, Cometly |
| $2M-$5M | Triple Whale Pro, Northbeam, mbuzz |
| $5M-$10M | Triple Whale Enterprise, Northbeam, mbuzz Pro |
| $10M+ | Triple Whale Enterprise, Northbeam, mbuzz Pro |

### Which tool is best for your primary need?

| If You Need... | Best Choice |
|----------------|-------------|
| Shopify all-in-one | Triple Whale |
| No GMV scaling | mbuzz, Northbeam |
| ML attribution | Northbeam |
| Ad platform optimization | Cometly |
| Custom attribution rules | mbuzz |
| High-ticket products | Hyros |
| Free starting point | GA4, mbuzz free tier |

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## Should you pay for Triple Whale or use an alternative?

Triple Whale is a strong Shopify-first analytics platform with Moby (its Claude-powered AI), MMM and incrementality via Compass, and a comprehensive feature set. After the 2026 price cut, its published tiers ($129-279/mo) are competitive with flat-rate attribution tools, so cost is no longer the main reason to look elsewhere.

The reasons to consider an alternative are structural. Triple Whale is Shopify-only, tracks client-side, and picks the model for you. If you're on WooCommerce, BigCommerce, a custom stack, or multiple platforms, or you want to compare models and write your own attribution logic, tools like mbuzz and Northbeam fit where Triple Whale doesn't. Pricing that stays flat as revenue grows is a secondary bonus.

> **Attribution that doesn't scale with your GMV.** Flat pricing from $29/mo. 8 models, server-side tracking, works beyond Shopify. No GMV traps. [Try mbuzz Free](https://mbuzz.co/signup)


## Key takeaways

- Triple Whale cut prices sharply in early 2026: published tiers now run Free / Growth $129 / Pro $199 / Enterprise $279
- Enterprise used to start near $1,129/mo, so the top published tier fell by roughly 75%
- Annual billing is about 17% cheaper than monthly and needs a 12-month contract
- Pricing still scales with revenue, and the exact cost at high GMV isn't published
- Triple Whale is Shopify-first, so non-Shopify e-commerce gets less value


## FAQ

**How much does Triple Whale actually cost?**

After the early-2026 price cut, the three published paid tiers are Growth $129/mo, Pro $199/mo, and Enterprise $279/mo. Annual billing is about 17% cheaper and requires a 12-month contract. Pricing still scales with revenue, so a large-GMV brand may pay more than the published base, but Triple Whale no longer lists the old $1,000+/mo Enterprise rates.

**Does Triple Whale have a free plan?**

Yes. Triple Whale's free plan includes a basic dashboard and analytics, but it has limited data lookback and leaves out the attribution features (Triple Pixel, Moby AI recommendations) that make the paid tiers worthwhile.

**Does Triple Whale pricing still scale with revenue?**

Yes, but far less than before. Triple Whale used to price by trailing 12-month GMV, with Enterprise running $1,129/mo or more at higher brackets. In early 2026 it cut published prices to Growth $129, Pro $199, and Enterprise $279. Pricing still scales with revenue on annual contracts, but the top published tier is now a fraction of the old cost.

**Is Triple Whale only for Shopify?**

Triple Whale is Shopify-first. It integrates deeply with Shopify for order data, customer data, and product analytics. Non-Shopify e-commerce brands can use it, but many features are Shopify-optimized. If you're on WooCommerce, BigCommerce, or custom platforms, consider alternatives.

**What's the cheapest Triple Whale alternative?**

mbuzz offers a free tier with 8 attribution models, then $29-299/mo flat pricing (no revenue-based scaling). Cometly starts around $500/mo. Northbeam starts at $999/mo. GA4 is free but limited. All price on flat tiers or ad spend rather than your store's GMV.


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## Related Reading

- [Triple Whale Alternatives](/articles/triple-whale-alternatives) — 7 alternatives compared
- [Northbeam Pricing](/articles/northbeam-pricing) — Pageview-based pricing breakdown
- [Cometly Pricing](/articles/cometly-pricing) — Ad-spend-based pricing breakdown
- [Multi-Touch Attribution Tools Compared](/articles/multi-touch-attribution-tools-compared) — Full market overview