We built a free tool to help you answer the question every marketer asks but few can answer with confidence. Get a personalised measurement maturity report, a business case you can take to leadership, and a specific roadmap to fix what's broken.
Sample result
Scored across 6 dimensions — see exactly where you're strong and where you're exposed
Measurement maturity scoreScored across 6 dimensions with a radar chart showing where you're strong and where you're exposed
A roadmap to fix what's brokenSequenced actions with effort estimates and vendor-neutral tool recommendations
Get your team involvedInvite colleagues, assign questions, and surface where your team agrees — and where it doesn't
A business case for your CFOResearch-backed waste estimates tailored to your spend level — ready for a board slide
Research: Dropbox/IEEE, eBay/Econometrica, IAB
Vendor-neutral — no sales pitch
It's not your fault
There's a reason you can't give a straight answer.
95+ vendors. 6 competing methods. Every one of them says they're the solution. This is the landscape you're supposed to navigate while also hitting your numbers.
Platform Attribution
Google Ads · Meta · TikTok · LinkedIn · Amazon
Every channel grades its own homework. Combined, they claim 2–3x your actual conversions. Try explaining that to your CFO.
Distributes credit across touchpoints. Better than last-click. But 20+ vendors all claiming different numbers. Which one do you trust?
Media Mix Modeling
Mutinex · Recast · Meridian · Robyn · Paramark
Statistical models that work without cookies. But you need $2M+ in spend and months of data before they're reliable. Not exactly a quick win.
Incrementality Testing
Haus · Measured · LiftLab
The gold standard — actual causal proof. But it means turning off channels for weeks and hoping you were right. $5M+ spend minimum. 3 vendors.
Analytics Platforms
GA4 · Adobe · Mixpanel · Amplitude · PostHog
GA4 removed most attribution models in 2023. Everyone still uses it as a source of truth. It tells you what happened. Not whether your spend caused it.
Essential plumbing. Captures better data. But 16+ vendors and none of them answers the question your CFO is actually asking.
95+ vendors. 6 methods. Zero consensus. This is why “is marketing working?” is the hardest question in business. Most teams can't answer it. The first step is knowing where you actually stand.
The framework
Four levels of marketing measurement maturity.
Each level answers a harder question. Most teams are stuck at Level 1 — relying on the same platforms they're trying to measure.
1
Ad Hoc
"The platforms say it's working, so it must be working"
Each channel grades its own homework. When the CFO asks for proof, you open a dashboard and hope the numbers look good enough.
← Most companies are here
Any spend
Most companies
2
Operational
"We have our own numbers, not just the platform's"
Independent tracking. Cross-channel deduplication. You can answer “what happened?” with confidence. You're still working out “did it actually work?”
$60K+/yr spend
3
Analytical
"We cross-check before we commit budget"
MTA and MMM triangulated. When methods disagree, you investigate instead of panic. You can walk into a board meeting with a real answer.
$500K+/yr spend
4
Leader
"We can prove it. Causally."
Controlled experiments prove what's actually driving revenue. Budget flows to proven winners automatically. When the CFO asks, you don't flinch.
$2M+/yr spend
Very few companies
The biggest ROI is moving from Level 1 to Level 2. Dropbox's data science team found that platform attribution overstates performance by 2–10x. Even at $100K ad spend, that's $20K–$50K in budget you can't defend — every year. MTA tools that fix this start at $29/month.
Chivukula, Jin & Zhan — "From Attribution to Causality in Digital Advertising," IEEE Access, March 2026
The kind of diagnosis a consulting firm charges $15K to run — free, in 3 minutes, backed by research you can cite.
Where You Stand
Your maturity level (1–4) with honest context. Not flattery. Not a sales pitch. Where you actually are.
Where You're Exposed
Scored across 6 dimensions. See exactly which areas you could defend today — and which ones would unravel under scrutiny.
What to Fix First
A specific, sequenced roadmap to close your biggest gaps. The kind of thing you can take to leadership and say “here's the plan.”
How it works
Shine the light yourself. Before someone else does.
1
Answer 10 questions
Real scenarios, not jargon. Pick the answer that sounds like your team — not the one you wish were true.
2
See where you stand
Instant results. Your maturity level, dimension breakdown, and biggest gaps. No email required.
3
Go deeper — free
Create an account to unlock your full report, invite your team, and track progress over time. Export to PDF anytime.
Your air cover
Cite the research, not the vendor.
Every claim in your report is traceable to peer-reviewed studies. When leadership asks “where did you get this?”, you have an answer that holds up.
Dropbox · IEEE Access 2026Click attribution overstates by 2–10x vs. causal incrementality
eBay · Econometrica 2015Paid search effectiveness massively overstated by standard attribution
Gordon et al. · Marketing Science 2019Facebook ad lift experiments show attribution inflates true lift
IAB State of Data 202660–75% of ad buyers say measurement falls short
Full disclosure
Yes, we're a vendor. No, this doesn't lean to us.
mbuzz is a server-side multi-touch attribution platform. We sit at Level 2 of this framework. We sell measurement tools for a living.
So why give away a free assessment that might tell you that you don't need what we sell?
Because the biggest problem in marketing measurement isn't bad tools. It's confusion. 95+ vendors all claiming different things. Maturity models designed to sell you the next tier. "Assessments" that always conclude you need the vendor's product.
We built this tool because we believe clarity comes first. If you're at Level 1 and need to move to Level 2, we'd love to help — but we'll also tell you about Ruler Analytics, Attribution App, and a dozen other options. If you're at Level 3, you've outgrown us and we'll tell you that too.
Open scoring methodology. Vendor-neutral recommendations. No gate on your results. That's the deal.
Questions
FAQ
Is it really free? ⌄
Yes. The assessment and your instant score are free forever, no account needed. Creating a free account unlocks the full interactive report — dimension deep-dives, business case, roadmap, team comparison, and the ability to retake and track progress over time. Export to PDF or Word anytime.
Do I need to create an account? ⌄
No. Click start, answer 10 questions, get your score. No signup, no credit card, no commitment.
What data do you collect? ⌄
Your answers and optional context (company size, ad spend, role). We never share individual data. Aggregate, anonymised data may appear in industry benchmark reports.
Who is this for? ⌄
Marketing leaders, marketing ops, growth teams, and analytics teams who manage paid media budgets. Most useful for teams spending $100K+ per year.
Can my whole team take it? ⌄
Yes. Create a free account after your assessment, then invite colleagues from your dashboard. When 3+ people complete it, you unlock a team view showing alignment — and disagreement — across your organisation. The gap between how different roles see measurement is usually the real insight.
How is this different from other maturity models? ⌄
Most maturity models are vendor-shaped — they define maturity in terms of tools you need to buy. This one is built around questions you can answer, backed by peer-reviewed research, not vendor marketing.
What's mbuzz? ⌄
mbuzz is a server-side multi-touch attribution platform — we're a vendor in this space. We built this tool because we see too much confusion and too many vendor-shaped maturity models. Your results are vendor-neutral, your recommendations include our competitors, and we'll tell you if you don't need us.
Find out which channels are working. Fix the ones that aren't.
10 questions. 3 minutes. A personalised report with a roadmap, business case, and team alignment view.