Which marketing channels are actually working?
We built a free tool to help you answer the question every marketer asks but few can answer with confidence. Get a personalised measurement maturity report, a business case you can take to leadership, and a specific roadmap to fix what's broken.
Start Free Assessment10 questions · 3 minutes · Instant results
There's a reason you can't give a straight answer.
95+ vendors. 6 competing methods. Every one of them says they're the solution. This is the landscape you're supposed to navigate while also hitting your numbers.
Platform Attribution
Every channel grades its own homework. Combined, they claim 2–3x your actual conversions. Try explaining that to your CFO.
Multi-Touch Attribution
Distributes credit across touchpoints. Better than last-click. But 20+ vendors all claiming different numbers. Which one do you trust?
Media Mix Modeling
Statistical models that work without cookies. But you need $2M+ in spend and months of data before they're reliable. Not exactly a quick win.
Incrementality Testing
The gold standard — actual causal proof. But it means turning off channels for weeks and hoping you were right. $5M+ spend minimum. 3 vendors.
Analytics Platforms
GA4 removed most attribution models in 2023. Everyone still uses it as a source of truth. It tells you what happened. Not whether your spend caused it.
Server-Side & CDPs
Essential plumbing. Captures better data. But 16+ vendors and none of them answers the question your CFO is actually asking.
95+ vendors. 6 methods. Zero consensus.
This is why “is marketing working?” is the hardest question in business. Most teams can't answer it. The first step is knowing where you actually stand.
Four levels of marketing measurement maturity.
Each level answers a harder question. Most teams are stuck at Level 1 — relying on the same platforms they're trying to measure.
Ad Hoc
Operational
Analytical
Leader
The biggest ROI is moving from Level 1 to Level 2. Dropbox's data science team found that platform attribution overstates performance by 2–10x. Even at $100K ad spend, that's $20K–$50K in budget you can't defend — every year. MTA tools that fix this start at $29/month.
10 questions · 3 minutes · Free
Your measurement maturity report includes
The kind of diagnosis a consulting firm charges $15K to run — free, in 3 minutes, backed by research you can cite.
Where You Stand
Your maturity level (1–4) with honest context. Not flattery. Not a sales pitch. Where you actually are.
Where You're Exposed
Scored across 6 dimensions. See exactly which areas you could defend today — and which ones would unravel under scrutiny.
What to Fix First
A specific, sequenced roadmap to close your biggest gaps. The kind of thing you can take to leadership and say “here's the plan.”
Shine the light yourself. Before someone else does.
Answer 10 questions
Real scenarios, not jargon. Pick the answer that sounds like your team — not the one you wish were true.
See where you stand
Instant results. Your maturity level, dimension breakdown, and biggest gaps. No email required.
Go deeper — free
Create an account to unlock your full report, invite your team, and track progress over time. Export to PDF anytime.
Cite the research, not the vendor.
Every claim in your report is traceable to peer-reviewed studies. When leadership asks “where did you get this?”, you have an answer that holds up.
Yes, we're a vendor. No, this doesn't lean to us.
mbuzz is a server-side multi-touch attribution platform. We sit at Level 2 of this framework. We sell measurement tools for a living.
So why give away a free assessment that might tell you that you don't need what we sell?
Because the biggest problem in marketing measurement isn't bad tools. It's confusion. 95+ vendors all claiming different things. Maturity models designed to sell you the next tier. "Assessments" that always conclude you need the vendor's product.
We built this tool because we believe clarity comes first. If you're at Level 1 and need to move to Level 2, we'd love to help — but we'll also tell you about Ruler Analytics, Attribution App, and a dozen other options. If you're at Level 3, you've outgrown us and we'll tell you that too.
Open scoring methodology. Vendor-neutral recommendations. No gate on your results. That's the deal.
FAQ
Find out which channels are working. Fix the ones that aren't.
10 questions. 3 minutes. A personalised report with a roadmap, business case, and team alignment view.
Start Free AssessmentFree · Private · No sales pitch · Instant results