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Last sync: 12 minutes ago
USD
MER 4.1x
· marketing efficiency
new customer acq. cost
-29.2% · different methodologies
By Channel
Spend and attributed ROAS by channel using selected attribution model.
| Channel | Spend | ROAS |
|---|---|---|
|
Paid Search
|
$12,200.00 | 3.7x |
|
Paid Social
|
$6,800.00 | 2.7x |
|
Display
|
$3,200.00 | 2.8x |
|
Video
|
$1,500.00 | 2.6x |
|
Affiliate
|
$800.00 | 2.3x |
Channel Performance Detail
| Channel | Spend | Platform Rev | Attributed Rev |
Gap %
Difference between mbuzz-attributed revenue and the platform's self-reported number. Different methodologies, both useful — platforms include view-through and assisted credit mbuzz does not.
|
ROAS | Impressions | Clicks | CTR | CPC |
|---|---|---|---|---|---|---|---|---|---|
|
Paid Search
|
$12,200.00 | $62,220 | $45,200 | -27.4% | 3.7x | 245,000 | 8,900 | 3.6% | — |
|
Paid Social
|
$6,800.00 | $28,560 | $18,600 | -34.9% | 2.7x | 520,000 | 6,400 | 1.2% | — |
|
Display
|
$3,200.00 | $12,160 | $8,960 | -26.3% | 2.8x | 890,000 | 3,100 | 0.3% | — |
|
Video
|
$1,500.00 | $5,250 | $3,840 | -26.9% | 2.6x | 180,000 | 1,200 | 0.7% | — |
|
Affiliate
|
$800.00 | — | $1,800 | — | 2.3x | 45,000 | 680 | 1.5% | — |
| Total | $24,500.00 | $108,190 | $78,400 | -29.2% | 3.2x | 1,880,000 | 20,280 | 1.1% | $1.21 |
Hourly Spend Distribution
12am
6am
12pm
6pm
Device Breakdown
Desktop
Spend
$11,800.00
Clicks
8,600
CPC
$1.37
48% of spend
Mobile
Spend
$10,500.00
Clicks
9,200
CPC
$1.14
43% of spend
Tablet
Spend
$2,200.00
Clicks
2,480
CPC
$0.89
9% of spend
Payback Period by Acquisition Channel
| Channel | NCAC | Customers | Payback | CLV Curve (12 mo) |
|---|---|---|---|---|
|
Paid Search
|
$47 | 312 | 2 mos | |
|
Paid Social
|
$62 | 184 | 5 mos | |
|
Display
|
$84 | 68 | 7 mos | |
|
Video
|
$71 | 42 | 6 mos | |
|
Affiliate
|
$38 | 24 | 1 mo |
Blended NCAC: $47. Payback = month when cumulative CLV exceeds NCAC.
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