Stop renting your attribution. Own it.
Black-box models. Inflated platform ROAS. Data you can't export. Sound familiar? mbuzz puts you back in control.
Real-time attribution • Compare models • Export anytime
The tools that should help you are working against you.
First-touch, linear, time-decay — all gone. Now you get last-click or a black-box "data-driven" model you can't inspect.
Facebook says Facebook works. Google says Google works. Shocking. Their inflated ROAS numbers don't match reality.
Client-side tracking misses nearly a third of visitors. You're making budget decisions on incomplete data.
Amplitude starts at $2,000/mo. Segment charges $120/mo just to collect events. Attribution shouldn't require a finance committee.
Attribution that works for you, not against you.
Server-side tracking that ad blockers can't touch. Capture 95%+ of events, not the 70% you get with client-side scripts.
Free up to 10K events/month. Pro plans at 1/10th the price of Amplitude or Segment. No sales calls required.
7 attribution models built-in. Write custom models with our simple editor. Export everything, anytime. No lock-in.
Built for technical teams who value control without complexity.
Framework-native SDKs for Rails, Django, Laravel, and Node.js. Drop in a gem, add your API key, and you're tracking. No complicated tag managers or JavaScript snippets to debug.
First-touch, last-touch, linear, time-decay, U-shaped, W-shaped, and participation models built-in. Compare them side-by-side to understand which channels actually drive conversions.
Write custom attribution rules in minutes with a simple DSL. No need to wait for your analytics vendor to ship your feature request—just define the logic and run it.
Track events on your backend, not in the browser. No client-side scripts means no ad blockers, no privacy extensions, and no missing data. Just accurate attribution.
See every event in real-time with full context: UTM params, referrers, channels, and user journeys. Export to CSV or a database of your choice.
Attribution model dashboards let you compare any attribution model side-by-side. Funnel analysis shows you exactly where users drop off in their journey by channel and compare customer revenue across channels.
Server-side integration in minutes. No client-side scripts to block.
Need a different language? Let us know and we'll prioritize it.
Start free. Scale affordably. That's 1/10th the price of Amplitude or Segment.
| Tier | Monthly Events | Price/Month | Effective $/1K Events |
|---|---|---|---|
|
Free
|
≤10K |
$0
|
— |
|
Starter
|
≤50K |
$29
|
$0.58 |
|
Growth
|
≤250K |
$99
|
$0.40 |
|
Pro
|
≤1M |
$299
|
$0.30 |
* Metered billing: Pay only for what you use in 10K increments if you exceed your plan tier.
| Feature | mbuzz | GA4 | Segment | Amplitude |
|---|---|---|---|---|
| Server-side tracking | ✓ | ✗ | ~ | ~ |
| Custom attribution models | ✓ DSL | ✗ | ✗ | Limited |
| Compare models side-by-side | ✓ | ✗ | ✗ | ✓ |
| Real-time event debugging | ✓ | Limited | ✓ | ✓ |
| Export raw data | ✓ Anytime | Limited | ✓ | Paid |
| Starting price | Free | Free* | $120/mo | $2,000+/mo |
* GA4 is free but lacks customization and server-side flexibility
Start tracking in 5 minutes. No credit card required.