We spent years wrestling with GA4 limitations, platform-reported vanity metrics, and enterprise tools that cost more than they were worth.
So we built the attribution platform we wished existed.
It started with a spreadsheet. A massive, unwieldy spreadsheet trying to reconcile what Google said, what Facebook said, and what our actual revenue numbers showed. None of it matched. None of it ever matched.
The spreadsheet was powered by a multi-source Python ETL we'd cobbled together, pulling data from every ad platform, CRM, and analytics tool we used. The goal? Build a bottom-up marketing forecast we could actually trust. Reconcile channel spend with attributed revenue. Figure out what was actually working.
We tried the enterprise tools. Amplitude and Mixpanel wanted thousands per month for features we'd use maybe twice. Segment charged us to route events to yet another tool — adding a middle layer of cost without actually solving attribution. And GA4? Google took away all the attribution models we actually used — first-touch, linear, time-decay — replacing them with a black box we couldn't inspect.
The tools that were supposed to help us understand our marketing were working against us. Platforms grading their own homework. Client-side scripts getting blocked by 30% of browsers. Data locked behind paywalls and export restrictions.
We knew there had to be a better way. Server-side tracking that actually captures everything. Attribution models you can inspect and customize. Pricing that doesn't require a board meeting. Data you own and can export anytime.
So we built it. mbuzz is the attribution platform we wished existed — and now it does.
Not locked behind export restrictions. Not held hostage when you want to leave. Export everything, anytime, in formats you can actually use.
Our rule-based models are fully transparent. Data-driven models use proven algorithms you can tune and customize. No unexplainable black boxes.
No sales calls required. No enterprise minimums. Start free, scale affordably. You should know exactly what you'll pay before you sign up.
Client-side tracking is broken. Ad blockers, privacy extensions, and browser restrictions mean you're missing 30% of your data. We fix that.
mbuzz is built by Forebrite Pty Ltd, an Australian software company focused on building tools that respect both your data and your budget.
ABN 64 671 038 958
Sydney, Australia
Start free. No credit card required. No sales calls.