HockeyStack Pricing Breakdown (2026): What Revenue Agents Costs, Plus Cheaper Attribution Options

How much does HockeyStack cost in 2026?

First, the thing that changed the answer: HockeyStack no longer sells an attribution product. After a $50M raise in April 2026 it relaunched as "Revenue Agents for the Enterprise," priced custom on quote. There is no public price for what it sells today. The pricing below documents the former attribution platform, which is what most people searching "HockeyStack pricing" still have in mind, gathered from Vendr data, review sites, and public reports.

What did the base HockeyStack attribution platform include?

The former core HockeyStack platform included:

This base price got you HockeyStack's core attribution and analytics capabilities. But the real cost was higher once you added modules.

April 2026 update: On April 15, 2026 HockeyStack raised $50M (Bessemer, Y Combinator, Uncorrelated) and relaunched as "Revenue Agents for the Enterprise," powered by a proprietary Blueprint ML model. It removed "attribution" from its messaging. This is a completed exit from the attribution category, not a rebrand of it. The product is now Revenue Agents and a Custom Agent Builder, sold at custom enterprise pricing. The figures on this page describe the former attribution platform, kept for reference because that is what most "HockeyStack pricing" searches are about.

What are HockeyStack's add-on modules?

HockeyStack sells several capabilities as add-ons on top of the base platform:

Each add-on is priced separately. A customer using the base platform + ABM + Nova could easily be paying $3,500-4,000+/month.

What do most HockeyStack customers actually pay?

What are HockeyStack's hidden costs?

Does HockeyStack's pricing scale with traffic?

HockeyStack's pricing scales with monthly tracked users and data volume. As your website traffic grows, your bill grows — even on the same plan. This is the standard "scaling trap" in attribution tools, and HockeyStack is no exception.

How much do add-ons increase the total cost?

The base platform is just the start. ABM intelligence, AI agents (Nova and Odin), and data warehouse sync are all separate line items. A full HockeyStack deployment can cost 1.5-2x the base platform price.

Does HockeyStack require annual contracts?

HockeyStack typically requires annual contracts. Monthly flexibility is limited. Annual payment does save ~15%, but you're committing to $28,000+ for a year upfront.

Are HockeyStack's AI features included or extra?

HockeyStack has finished moving from "attribution tool" to enterprise Revenue Agents. The AI agents (Nova, Odin, Custom Agent Builder) are the product now, not add-ons on top of attribution. Pricing is custom enterprise.

Is HockeyStack still an attribution tool?

No. As of April 15, 2026, HockeyStack has exited the attribution category. Backed by a $50M raise, it relaunched as "Revenue Agents for the Enterprise" and dropped "attribution" from its vocabulary. What it sells today:

• Blueprint ML: A proprietary model that encodes a company's revenue motion
• Revenue Agents: Autonomous agents assigned per account, working around the clock
• Odin / NEX-LM / Nova: Agent and analyst suite for GTM data
• Custom Agent Builder: Build your own GTM agents

HockeyStack now competes with Gong, Clari, and Salesforce Agentforce, not attribution tools. It is a credible, well-funded GTM platform. It is simply no longer an attribution product, so if attribution is what you are pricing out, HockeyStack is no longer on the shortlist.

Can you negotiate HockeyStack's pricing?

Yes. Based on Vendr data and customer reports:

1. Multi-year commitment: 20-50% discount available on multi-year deals
2. Annual payment: ~15% savings vs monthly billing
3. Volume leverage: Negotiate user counts before signing — some customers expanded users 75%+ while limiting contract value increase to 15%
4. Payment terms: Net60 payment terms have been negotiated by some customers

What are the cheapest HockeyStack alternatives?

If you need attribution and HockeyStack's former ~$2,200/mo tier was too steep (and it no longer sells attribution regardless), here are dedicated attribution tools across different price points.

How does HockeyStack's pricing compare to alternatives?

Full disclosure: mbuzz is our product. We've included it as one option among several.

1. Dreamdata — B2B on a Budget ($750/mo)

Dreamdata offers similar B2B attribution features at roughly one-third the price. Free tier for evaluation, transparent pricing, and best-in-class journey visualization.

Why consider over HockeyStack: Dreamdata still sells B2B attribution, which HockeyStack no longer does, at $750/mo vs the former ~$2,200/mo tier. Free tier to evaluate. Strong journey visualization.

When HockeyStack fits instead: Only if you want its enterprise Revenue Agents and GTM tooling. It is not an attribution purchase anymore.

Read more: Dreamdata Pricing | Dreamdata Review

2. mbuzz — Model Flexibility at $29-299/mo

mbuzz offers 8 attribution models plus custom rules with server-side tracking. Setup in minutes, not weeks. Full disclosure: mbuzz is our product.

Why consider over HockeyStack: mbuzz still sells attribution as the product, which HockeyStack no longer does. Custom attribution rules on all plans (including free). Server-side tracking. No annual commitment required, and a small fraction of HockeyStack's former attribution price.

When HockeyStack fits instead: HockeyStack is now an enterprise Revenue Agents platform. If you want autonomous GTM agents rather than attribution, that is a different purchase, and mbuzz does not compete for it.

Read more: mbuzz vs HockeyStack

3. Factors.ai — Affordable B2B ($399/mo)

AI-powered B2B attribution at roughly one-fifth of HockeyStack's price. Account identification, multi-touch attribution, and path analysis included.

Why consider over HockeyStack: Factors.ai still sells attribution, far cheaper than HockeyStack's former tier, with AI-assisted insights and faster setup.

When HockeyStack fits instead: Only for its enterprise Revenue Agents and GTM agent platform. For attribution specifically, Factors.ai is the live option here.

4. Bizible (Adobe Marketo Measure) — Enterprise Salesforce

Enterprise standard for Salesforce-native B2B attribution. Custom pricing.

Why consider over HockeyStack: Bizible still sells attribution, with the deepest native Salesforce integration, built for enterprise ABM and governance.

When HockeyStack fits instead: Only for its enterprise Revenue Agents platform. Bizible is the Salesforce-native pick if attribution is the job.

5. GA4 — Free But Limited

Google Analytics 4 is free and includes basic attribution. Not a HockeyStack replacement, but a starting point.

Why consider over HockeyStack: Free. Immediate setup. Good enough for basic channel-level measurement, and HockeyStack no longer offers a standalone attribution product to compare against.

The gap: GA4 has no B2B features, no account-level attribution, and no native CRM integration, so pair it with a dedicated tool like mbuzz or Dreamdata for real B2B attribution.

Read more: GA4 Attribution Alternatives

Is HockeyStack worth the price?

Which attribution tool fits your budget?

Which tool is best for your primary need?

Should you pay for HockeyStack or use an alternative?

HockeyStack is a well-funded enterprise Revenue Agents platform, priced custom. That can make sense for enterprise GTM teams who want autonomous agents and have the budget for it.

But if what you need is attribution, HockeyStack no longer sells it. Dreamdata ($750/mo), mbuzz ($29-299/mo), and Factors.ai ($399/mo) deliver core attribution at a fraction of what HockeyStack's former attribution tier cost, and they still treat attribution as the product.

Related Reading

• HockeyStack Alternatives — 6 alternatives compared
• Dreamdata Pricing — Another B2B attribution pricing breakdown
• mbuzz vs HockeyStack — Head-to-head comparison
• Multi-Touch Attribution Tools Compared — Full market overview

Holly Mehakovic

Co-Founder, mbuzz

Holly Mehakovic is Co-Founder of mbuzz. With 10+ years in marketing including roles at Westpac, Avon, and Forebrite, she's obsessed with making measurement actually useful.

Harvard Extension School Forebrite Westpac Avon